creative direction

Nathalie Gervais was Creative Director at Nina Ricci (Paris), Salvatore Ferragamo (Florence), Piazza Sempione (Milan) and Bianchi e Nardi (Florence).

Her responsibilities included:

 

Brand strategy and positioning / Overall  brand identity / Collection design / Creative direction for: ready to wear women + men, accessories, beauty, perfume, licences / Consultant, team selection + artistic direction for: communication, marketing, architects, advertising and production agencies (web and shows) /  Medias + social networks and public relations.

 

Her creative approach is eclectic, aesthetic, intellectual, pragmatic, global. Her exceptional talent lies in her ability to create distinctive, outstanding, coherent, commercially viable brand identities in ever changing cultural environments.