«vision. performance. spirit».
Nathalie Gervais brings together rigorous analysis and oustanding creativity.
Backed by an over 25 years’ experience in creative direction,
Nathalie Gervais offers made-to-measure solutions and results
to new and existing brands.
Expertise and services:
1. On elaborating + advising on brand strategies:
grasp the brand’s heritage + functioning
articulate a compelling narrative
inspire its people
develop assets for sustainable success
2. On state of affairs + brainstorming:
listen to current customers
identify the actual, potential and future customers’ profile
cross the fundamentals with her knowledge of trends,
markets and competition.
3. On trends, concepts + products:
analyse and and study socio-cultural, economic and lifestyles which leads to forecasting major trends
develop new concepts in compliance with the brand’s identity
create visionary + coherent product lines.
4. On communication + packaging:
create a new language in communication
create tools to engage with the customers
advise on social media strategies
advise on publicity events + trade fairs
create a distinctive iconographic signature
develop distinctive 2D and 3D packagings